January 2021 - May 2023
The Case is a true crime podcast from Barstool Sports created by Kirk Minihane. As the project was teased by Kirk Minihane in late 2020, as an intern for The Kirk Minihane Show, I offered to work on this new podcast. Kirk and his producer Steve agreed to bring me on and in late January of 2021, I was given info on the case and assets to use in any art I design and create.
My Role:
As the graphic designer for The Case seasons one and two, my role was to design the branding and podcast logo for each season. My role was also to design and edit promotional clips and graphics for social media, as well as design and update The Case website.
For season two of The Case, I was also tasked with creating the trailer for social media and YouTube.
S2 Trailer: youtube.com/watch?v=daq8RKdf4Eg
Process:
I began this project in January of 2021 by being given a summary on what the podcast would be about such as the subject and the style of storytelling. I was given the task of creating the logo and overall branding for The Case podcast. As with most of my projects I began with thumbnail sketches of possible layout compositions, and then took those into Adobe Illustrator to make some more refined versions to send to my supervisor at the time, Steve Robinson. I sent him 6-10 different variations of possible logo designs and through a few back-and-forths of what he liked and didn't like, I was able to finalize the logo.
From there, he also sent me a folder of photographs and images of the subject for me to use how I see fit. I chose to create a collage, as to show their "investigation" into the subject's disappearance. This collage was quickly finalized and I was able to use it as the background for the podcast logo art.
Now that the logo was set, the branding from there was obvious to me. I was able to take the grungy look of the collage, the collage motif, and the black box with white text from the logo and implement them into any other design I would make for The Case Podcast. From social media posts, video graphics, social media profile pictures and banners, and the website, I was able to successfully create a cohesive brand.
Programs Used
• Adobe Photoshop
• Adobe Illustrator
• Adobe InDesign
• Adobe Premiere Pro
• Adobe After Effects
• Google Drive
• Google Docs
• Google Slides
• Squarespace
