Nov 2021 - ongoing
From my work at Barstool Sports, I was contacted by a few fans of my work on the shows and was able to find some freelance work designing logos, podcast art, social media and email templates, and social media branding.
Process:
For any freelance work I produced, my process and approach was similar for each one. After receiving the job, I would always ask the client for specifics that needed to be including or incorporated into the design as well as sizes they needed. I would ask if there was any prior branding or logos I should follow. I would also ask them to send examples of what style they were looking for, which I could use as inspiration. Having specifics to go off on always allowed me to work faster and more successfully.
I would then sketch some ideas out and design some more refined ideas in Photoshop. I would send the client a few different variations of designs as first drafts to see what was working for them and what wasn't working. I would always tell them that I could combine two ideas they liked from different variations into one design. From this open back and forth between myself and the client, I was always able to finalize a design they were happy with.
Programs Used
• Adobe Photoshop
• Adobe Illustrator
• Adobe InDesign
• Canva
